How Reconnect PR went from manual scheduling to a fully automated content pipeline
Reconnect PR is an Australian public relations agency. Every week, their team was writing platform-specific social posts by hand, chasing client approvals over email, and manually scheduling across three platforms. We automated the entire workflow.
Colin S.
Co-Founder, Reconnect PR3
platforms automated
5+ hrs
saved per week
0
posts manually scheduled
Posting to three platforms was a full-time job in itself
Every week, the Reconnect PR team was running the same time-consuming process just to get content published:
Write a separate version of each post for LinkedIn, Instagram, and Facebook
Email drafts to the client and wait for feedback, often going back and forth multiple times
Manually log which posts were approved and which needed changes
Copy-paste approved content into each platform's scheduler one by one
Repeat the entire process the following week
“Revlis AI automated our social media content process. Posts are created, approved, and scheduled automatically across all platforms, saving us hours each week.”
CColin S.
Co-Founder, Reconnect PR
Brief in, posts out, everything in between automated
We built a three-step pipeline that takes a content brief and handles everything from drafting to approval to scheduling, without any manual work from the team.
One brief, three platform-ready drafts
The team fills in a simple weekly content brief. Revlis AI automatically generates platform-specific post versions tailored to the tone and format of LinkedIn, Instagram, and Facebook.
Client approves with a single link
The client receives a clean approval page showing all drafted posts. They can approve, request changes, or add a note inline. No email chains, no version confusion.
Approved posts schedule themselves
Once the client approves, posts are automatically scheduled across all three platforms at the optimal times. Nothing needs to be copied, pasted, or manually published.
Workflow overview
Tools integrated
Revlis AI
Workflow automation engine
Buffer
Cross-platform post scheduling
Slack
Client approval notifications
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